How to choose who builds your website
Agency, freelancer or a ready-made platform? A straight-to-the-point guide to decide who should handle your business website without wasting money.
Choosing who builds your website is one of the decisions that most impacts your business online, and it's almost always made in a rush. In this post I get straight to the point: what to look at before hiring.
Ready-made platform vs. a professional
Drag-and-drop tools are fine when you only need a minimal presence. But they charge for it in performance, SEO and design freedom. If the site needs to bring in customers, it's worth investing in someone who understands conversion.
What to ask before closing the deal
- Do they show results, not just pretty screens? Ask for cases with numbers.
- Does the person who designs also develop? Less friction, a more cohesive delivery.
- Does the site ship optimized for Google? SEO can't be an "extra".
- What's the support like after delivery? A website is a living thing.
The point almost nobody checks
Speed. A beautiful site that loads in 6 seconds loses the customer before it even shows what it's about. Demand performance best practices from the briefing.
A good site isn't the prettiest one. It's the one that turns a visit into a contact.
If you want to talk through your project, just reach out, I answer myself.